Brand Manager

Job description

We're looking for a creatively-driven Brand Manager who understands how to create viral campaigns that go beyond impressions and reach—focusing on real engagement, conversations, and buzz. Experience with digital-first brands and Tier 2 market audiences is a big plus.

Responsibility

• Collaborate with advertising agencies to deliver compelling digital films, campaigns, and strategy.
• Drive flexibility in campaigns by adapting agency outputs based on real-time consumer feedback.
• Lead the entire creative process from ideation and strategy to execution and platform-specific hacks.
• Own and implement social media strategies focused on sparking genuine engagement and conversations.
• Craft campaigns that deeply resonate with Gen Z and audiences in Tier 2 markets.
• Translate digital metrics into game brand KPIs to guide campaign effectiveness.
• Develop and maintain community management tactics aligned with influencer-led and community-owned campaigns.

Requirement

• 2–4 years of relevant experience, preferably with advertising or digital agencies.
• Prior experience leading creative brand campaigns—especially those that went viral.
• Deep understanding of agency workflows and creative execution processes.
• Exposure to digital-first brand storytelling and platforms like Instagram and YouTube.
• Ability to share 2–3 digital brand campaign case studies as part of your application.
• Basic knowledge of digital metrics and brand performance KPIs.
• Passion for video games is a plus but not mandatory.