Marketing manager

Job description

The Marketing Manager will craft and execute creative marketing strategies to enhance player engagement, grow player acquisition, and strengthen brand recognition across digital platforms. This role demands a strong understanding of gaming culture, audience preferences, and trends in the gaming community. The manager will oversee marketing campaigns, coordinate content creation, and manage social media channels to promote video games or related products, ensuring alignment with company objectives and driving user retention and monetization success

Responsibility

• Social Media Marketing
• Design and implement social media strategies to boost brand visibility across various platforms.
• Plan and optimize paid advertising campaigns on LinkedIn and Instagram to maximize ROI.
• Track social media performance metrics and refine strategies to improve outcomes.
• Conduct keyword research to optimize website content and drive organic traffic growth.
• Develop and execute both on-page and off-page SEO strategies.
• Monitor website rankings and enhance SEO performance metrics.
• Strategize,launch,and manage paid advertising campaigns across Google Ads,LinkedIn,and Instagram.
• Collaborate with the sales team to craft customized email campaigns and presentations for SMEs.
• Manage website updates,content publishing,and ensure a seamless user experience.
• Ensure the website is optimized for SEO and delivers consistent performance across all devices.
• Develop and implement marketing strategies tailored to global audiences.
• Utilize insights into international market trends to enhance brand positioning and outreach efforts.

Requirement

• In-depth knowledge of social media trends, SEO best practices, and analytics tools.
• Proficiency in managing paid advertising platforms such as Google Ads and LinkedIn Ads.
• Exceptional skills in content creation and delivering impactful presentations.
• Demonstrated experience in managing brand campaigns across international markets.
• Strong analytical mindset to assess campaign performance and implement data-driven optimizations.
• Practical experience with design tools like Canva, Photoshop, and basic graphic editing software.