Marketing Manager

Job description

Join us as a Marketing Manager, where you'll have the exciting opportunity to work with one of the world’s leading mobile games. In this role, you’ll take charge of crafting and executing high-impact performance marketing strategies to drive user growth and game profitability. Perfect for someone who’s passionate about mobile advertising, creative problem-solving, and maximizing performance

Responsibility

• Demonstrate strong leadership and management skills in handling large performance marketing budgets across multiple channels to drive game growth and profitability.
• Independently strategize, implement, and optimize mobile campaigns on major platforms such as Meta, Google, TikTok and influencer marketing.
• Innovatively identify, negotiate, and develop creative solutions for user acquisition.
• Build and manage global marketing partnerships to support user acquisition efforts.
• Design and execute A/B and multivariate testing, presenting results to stakeholders.
• Collaborate with product, ad monetization, data, and creative teams to support full lifecycle marketing and drive business growth.
• Maintain expert knowledge in user acquisition and proactively raise concerns about potential future issues.
• Continuously source new partners to diversify and expand the marketing portfolio.

Requirement

• 4+ years of marketing experience, with at least 3 years focused on media buying, user acquisition, or performance marketing, ideally in the mobile app space
• Passion for mobile advertising and staying ahead in the mobile app market
• High proficiency in Excel, with SQL skills as a bonus
• Bachelor's degree in Economics, Marketing, Mathematics, Finance, Business, or related fields