User Acquisition Manager

Job description

Looking for a User Acquisition Manager with 5+ years of experience to boost user growth for our casual games. In this remote role, you'll have the chance to create and implement innovative strategies that not only attract new players but also keep them engaged. Your expertise will help us optimize our marketing efforts for the best results.

Responsibility

• Develop and execute user acquisition strategies to increase user base for casual games.
• Monitor and analyze campaign performance, making data-driven adjustments to maximize ROI.
• Collaborate with marketing, product, and design teams to create compelling ad creatives and messaging.
• Identify new user acquisition channels and opportunities for growth.
• Conduct market research to understand trends and user preferences in the gaming industry.
• Maintain budgets and report on key performance metrics to stakeholders regularly.
• Optimize existing campaigns through A/B testing and performance analysis.
• Build relationships with external partners and agencies to enhance acquisition efforts.

Requirement

• 5+ years in user acquisition, preferably in the gaming industry
• Proficiency in digital marketing channels, including social media, PPC, SEO, and influencer marketing
• Strong analytical skills and experience with analytics tools (e.g., Google Analytics, Adjust, or similar)
• Knowledge of user segmentation and targeting strategies
• Experience with A/B testing and performance optimization techniques
• Familiarity with mobile game marketing and monetization strategies
• Excellent communication and interpersonal skills, with a collaborative mindset and the ability to work independently.